Technical SEO foundations
Clear page structure, preferred URLs, sitemaps, speed, and accessibility as launch checks. Search engines and AI tools get clean pages from day one.
Technical SEO for Small Business Sites
Your site can look finished and still fail to get found, load slowly, or break every time you publish. We fix the foundations in code you own: structure, speed, and what search (and AI assistants) can actually read.
Our own audit engine runs 250+ checks, ranks a short fix list in plain English, then re-checks after we ship. No content mills or open-ended retainers.
- Diagnostic: 250+ checks, ranked fix list, fixed-scope plan
- Stabilise sprint: we implement structure, speed, and findability fixes in your codebase
- Measurement handoff: a simple tracking loop your team can run without us
Free site SEO review first. Fixes land in code you keep.
The Problem We Solve
A polished design does not mean search can find you, people stay on the page, or AI tools can cite you. Rank dashboards often cannot tell you what to fix next.
Common signs: thin or repeated page templates, wrong preferred URLs, slow pages, broken sitemaps, pages that never appear in search, and no clear map for AI tools. You keep paying for content while each release reopens the same gaps.
Who This Is For
- Founders and marketing owners whose site looks done but brings few search or AI-assistant leads.
- Operators who need structure and speed fixes, not only more blog posts.
- Teams that need an engineer for every campaign page, or lose SEO quality on every release.
- Anyone who wants a short technical fix list and tracking they can run themselves.
What You Get
Work in your codebase, not a PDF you cannot act on. Four things every engagement leaves behind.
Content-ready templates
Layouts that scale without rebuilding the design for every campaign. Marketing can ship pages without an engineer each time.
AI search readiness
So assistants can find and quote accurate pages: clear structure, discovery files, and trust signals. We do not promise a spot in any one model. More on AI search.
Measurement handoff
A simple way to track the pages and search terms that matter. You keep it; we do not sell a permanent dashboard subscription.
How We Audit Your Site
Every engagement starts with our own engine. We run 250+ checks on your live site and leave a short work list in plain English: what is wrong, why it matters, who should fix it, and roughly how long it takes.
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1
Discover
What public pages search engines and AI tools can actually see.
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2
Evaluate
Findability, on-page clarity, speed, mobile, security, links, accessibility, and AI readiness.
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3
Prioritise
Issues ranked by impact, with fix cards, not a dump of hundreds of warnings.
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4
Fix and re-check
We implement the high-impact work, then re-run the same engine to prove what cleared.
What the engine checks (plain list)
- Can search find and list your important pages
- Titles, headings, and preferred URLs
- Thin or broken content
- Page speed and layout stability (Core Web Vitals)
- Mobile usability, HTTPS, broken links, accessibility basics
- Structured data (schema) and AI discovery files when useful
The audit sets the stabilise sprint. After we ship, a re-check shows what improved. Terms are defined in the glossary.
AI Search Readiness
People still use classic search. They also ask AI assistants. We prepare your public site so those systems can find it, understand it, and quote you accurately. That work is sometimes called GEO (Generative Engine Optimisation). We do not promise a spot in any one product.
- Who can read you: crawler rules that do not hide useful pages by accident.
- llms.txt: a short public map that points assistants at key pages.
- Structure: clear headings and schema so extracted answers stay accurate (helps classic SEO too).
- Trust signals: author and organisation details machines can read. We do not invent content for you.
- Out of scope: guaranteed citations, packages tied to one AI product, or open-ended AI content production.
Packages
Fixed-scope work so you know what you are buying. No open-ended monthly retainers.
Technical SEO audit and fix plan
250+ checks, scored categories, and a plain-English plan for the URLs that drive revenue. You know what to fix first, not only a score.
Foundations in your codebase
Usually one to three weeks: templates, speed, preferred URLs, schema, AI readiness, site structure, and a real deploy path.
Measurement handoff
Light tracking for the pages and queries that matter. You own it after we leave; re-audits show whether fixes held.
Quarterly health check
A short review against the same ship checks, plus light fixes. Not a full content or link-building programme.
What we do not do
- Writing all your content, blog retainers, or guest-post campaigns.
- Link farms, fake reviews, or guaranteed ranking outcomes.
- Open-ended "we'll grow traffic" retainers with no technical foundation.
What You Leave With
- A site search engines, AI tools, and people can all read cleanly.
- AI search readiness so assistants can cite the right pages.
- Tracking that connects fixes to ranking and traffic, not a dashboard you ignore.
- Templates that let marketing add pages without one-off layouts.
- A re-check after ship, plus measurement you own after we leave.
Terms We Use
Short definitions. You do not need the jargon to book a free site SEO review.
- Crawl / crawlability
- Whether search engines and AI tools can fetch your public pages without being blocked or confused.
- Index
- Whether a page is stored in a search engine's catalogue so it can appear in results.
- Preferred URL (canonical)
- The one URL you want treated as the main version when the same content has several addresses.
- Core Web Vitals
- Google’s page-experience measures (load speed, interactivity, layout stability). Slow or jumpy pages hurt both users and rankings.
- Schema (structured data)
- Machine-readable labels on a page (for example FAQ or local business) so search and AI tools understand what the content is.
- Sitemap / robots
- Public files that list important pages and state which bots may visit which paths.
- llms.txt
- A short public file that points AI assistants at key pages and how to cite you.
- GEO
- Generative Engine Optimisation: preparing the site so AI answer engines can find and quote you accurately. Not a guarantee of citations.
Book Free Site SEO Review
Send the site URL, host or stack if you know it, traffic goals, and what feels broken. We reply with what to fix first. Free, no obligation, not a sales script.
Or email info@mayordomo.co.uk with a short outline.